With the globalization of trade, it has become essential to protect one's trademarks abroad.
The cultural gap requires companies to take account of language differences, as well as appraise the choice of communication colors, communication-related figures, etc.
In certain territories (Asia, Middle East, etc.), Latin characters are not used or understood by consumers.
Is there any point in registering a trademark that can't be pronounced?
Aware of the commercial consequences of the consumers' failure to recognize a trademark, and on the strength of its experience acquired via its Asian offices, the ViDON Group decided to create a service dedicated to the transliteration/translation of its clients' trademarks.
This service comprises the creation of transliterations and, of course, checks to ensure the availability of the proposed transliterations on the target territories.
Creation of the transliteration/translation
Literal translation of the trademark is not always possible or appropriate.
The favored approach is often that of transliteration, in order to convey a real message to consumers.
The choice of a transliteration is usually driven by two main goals:
- facilitating access to foreign markets;
- overcoming the impossibility of registering a trademark in Latin characters (in countries such as China, Taiwan and the United Arab Emirates).
In collaboration with our Asian offices and our colleagues based in the Middle East, we propose appropriate transliterations to suit the project under study, taking account of various factors:
- similar pronunciation to that of the initial trademark (phonetic approach);
- the meaning, which may be a translation of the initial trademark, or a sales argument relating to the products or services coming under that trademark (semantic approach),
The first step in the creation of the transliteration involves a preliminary selection of characters in order to exclude characters or expressions/colors/numbers which:
- are prohibited by local law;
- have no distinctive character;
- have a negative impact on targeted consumers.
Once the transliterations have been carefully chosen, we propose the associated similarity checks in order to anticipate any conflicts.
PiVisu ® - IP portfolio management
PiVisu® is a service developed by the VIDON Group in close collaboration with its Clients to enable them to view their portfolios of Industrial Property rights online (list of their IP rights (patents & trademarks) and the key information concerning them (registration no., key dates, title, status, summary of major procedural events, etc.)).
From a simple computer connected to the Internet, you can access PiVisu® at any time through a high-security encrypted connection, and quickly obtain an accurate, comprehensive, downloadable listing of your Industrial Property rights (patents, trademarks, Internet domain names, designs and models), as well as the results of the trademark watch conducted on your behalf by the VIDON Group.
The confidentiality of your data is guaranteed through the systematic use of a personal dongle combined with login credentials restricting access via PiVisu® to each Client's data.
Updated on a regular basis, PiVisu® offers you access to comprehensive, up-to-date data which you can process directly.
The user-friendly interface of PiVisu® ensures you rapid, intuitive use.
Enabling you to customize your IP search criteria and the types of information included in your portfolios, both online and in downloadable Excel® format, PiVisu® is a versatile tool which adapts to your needs for fast, natural, use.
The possibility of saving your search criteria via PiVisu® makes your subsequent navigations quick and easy.
Direct transmission of your instructions (renewal, abandon, etc.) via PiVisu® offers you direct local contact with your attorney.
PiVisu®: a simple and efficient tool designed for you by the VIDON Group for quick access to your personalized summary of Industrial Property portfolios
Taya ® - protection of concepts
Behind success there is often an original concept that creates value for the company.
Far too often, businesspeople have heard the old adage "concepts are ideas and can't be protected!" That is why the ViDON Group has developed a well-adapted service that is rich and original, designed to protect your concepts, whether in marketing, sales or any other area.
The ViDON Group uses its expertise to serve its customers and to provide their original commercial concepts with effective protection that is financially realistic in view of the financial valuation of an intangible asset.
In keeping with its values, the ViDON Group has, over time, developed an effective protection methodology that is available to you and can be adapted to your needs and your projects.
Your concepts will be protected and valuated in three phases:
A preliminary diagnosis
The first phase consists in taking an inventory of the possible assets comprising the concept.
At the end of this inventory, an audit is carried out to identify effective protection tools.
A methodology for protecting concepts
Our experts assist you in formalizing your concepts and know-how. The Group provides its customers with a wide range of protection tools for signs (trademarks, internet domain names and brands, for example), shapes, colors, innovations, etc. and develops a determined strategy for :
- communication: display of your "owner" status is a key step in protection,
- defense, also when this is of interest for financial valuation.
A methodology for Financial Valuation
Numerous companies claim to have genuine know-how. However, few of them immediately think of taking the appropriate and essential precautions to protect it efficiently and maximize its value.
In principle, there is no legal document (patent, etc.) guaranteeing exclusive appropriation of know-how.
Know-how is a secret matter, but not only!
The ViDON Group has developed real expertise in the protection and valuing of its clients' know-how and assists them in this process.
While there is no harmonized legal definition of know-how, there are universally accepted protection keys.
The first requirement is to keep one's know-how secret.
The know-how firstly needs to be identified and formalized through the efficient description of the information/methodologies/formulas kept secret; moreover, such know-how must be substantial or have economic value.
What protection measures?
There are three types of protection measures:
- technical measures
- contractual measures
- legal measures.
These measures concern at least four protection levels, with regard to:
- people (holders)
- the media on which the know-how is described,
- enterprises (places to be protected),
- communications (and telecommunications in general; electronic data; access to sensitive data)
Proof of know-how
Since one's know-how is an intangible asset, it is necessary to identify it and be able to show proof of its date of creation.
In France and internationally, only a government official can certify the date of creation of formalized know-how
Valuing / transferring know-how
Legally speaking, intangible assets including know-how are "transferrable" and can be valued on that occasion.
The transfer of know-how is organized in a formal way and requires the signing of a contract. The writing of this type of contract is a complex matter.
The ViDON Group is there to help you with all the procedures and formalities.
Lucta ® - strategic supports fighting against counterfeiting
Intellectual property rights are crucial intangible assets which must be defended against counterfeiting.
In addition to causing a loss of revenue and tarnishing the image of the holder of the rights infringed, counterfeiting may present a risk for the health and safety of consumers.
Concerned about the serious consequences of IP infringement and counterfeiting, the VIDON Group decided to build tools to fight against counterfeiting.
One of the key tools consists in setting up a service involving the customs supervision of IP rights, something which the VIDON Group has developed over the years, with a network of qualified players. This network, which it named "LUCTA", is designed to adapt to the needs of each client.
Lucta: Initiating the customs supervision process
The customs supervision process initially consists in raising the awareness of Customs offices (French, European or local) through training and an identification tool (known as "the Bible"). It subsequently involves rapid and efficient collaboration with customs officers confronted with fraud, who must react rapidly.
The VIDON Group has extensive experience and a network which it makes available to its clients in a wide range of sectors to secure the detention of counterfeit goods as early as possible and prevent them from entering the protected markets.
This is a highly efficient procedure which is inexpensive when well controlled.
This procedure exists in numerous territories including France and the European Union, which have a considerable number of efficient measures to protect the rights of the holders concerned. Contrary to popular belief, it also exists and is efficient in other countries known to produce counterfeit goods (such as China or Turkey), or located on the "counterfeit route" (such as Thailand or Egypt).
Advantages of customs supervision
Placing your intellectual property rights under customs supervision has numerous advantages:
- Simple implementation process: to apply, you simply need to hold the rights registered on the territory concerned, either directly or via a license. The request must be drafted (and updated) with care, and our experts are at your side to do this. Once filed and accepted, the supervision lasts one year and can be renewed indefinitely on simple written request;
- More time to take action: in France and other EU countries, the Customs offices can detain any goods suspected of infringing an intellectual property right for 10 days (except if they are perishable). This detention period makes it possible to take precautionary measures or seek legal redress. Otherwise, the detention period is only 3 days;
- "Increased" Customs awareness: filing a supervision request attracts the attention of Customs officers to counterfeit goods and trains them to identify "fakes".
Lucta®: a simple and efficient tool to defend your intellectual property rights.